Kenya Scott

Kenya Scott is a distinguished music executive with over 16 years of unparalleled expertise in the mainstream music industry. Through her experiences as a creative and entrepreneur in the mainstream entertainment field, Kenya has played an instrumental role in shaping the landscape of modern music. With a remarkable track record, Kenya has consistently demonstrated her unparalleled talent for identifying and nurturing musical talent. She has spearheaded and A&R'ed multiple platinum-selling projects, transforming promising artists into underground, regional, and global sensations. Her exceptional ability to recognize potential has led to the creation of chart-topping hits and critically acclaimed albums. Her work in the industry extends beyond the recording studio and into the world of music festivals, award shows, television, and tours, creating unforgettable live experiences for fans worldwide. Her dedication to perfection has been instrumental in crafting unforgettable live performances that resonate with audiences long after the final encore. Notably, Kenya’s talents extend to the realms of branding as well as digital and experiential marketing, where her contributions have contributed to projects from Grammy-winning albums and chart-topping singles to corporate and label events, rollouts, and conventions. Her dedication to artist and executive education has left an indelible mark on the music industry, elevating the work of countless artists to new heights of creativity and acclaim. Throughout her career, she has collaborated with an impressive roster of industry giants, including Young Money, 808 Mafia, Odd Future, TDE, 21 Savage, Kodak Black, Lil Uzi Vert, French Montana, Rae Sremmurd, Too Short, SZA, Metro Boomin, Ash Riser, Jidenna, Andre 3000, and many more. Kenya's expertise encompasses every facet of the music industry. Her proficiency in creative marketing, publishing, entertainment law, business ethics and practices, the streaming industry, fan conversion and connection, guerrilla marketing, data analytics, and experiential marketing has allowed her to craft innovative campaigns that captivate audiences and drive success. Additionally, her deep understanding of business structure, distribution, and sales has been pivotal in maximizing revenue and visibility for her clients. Her creative prowess extends to the realm of branding, where she has demonstrated a flair for crafting compelling narratives that resonate with fans. As an executive producer, Kenya Scott brings a visionary approach to project management, ensuring that every detail is meticulously curated to perfection. Kenya Scott's unwavering dedication to her craft, relentless pursuit of excellence, and unmatched industry acumen have solidified her status as a trailblazing music executive. Her passion for music, combined with her extraordinary talents, continues to shape the future of the music industry, ensuring that Stand Out Enterprises and Charlotte Music Coalition are at the forefront of innovation and success.